SELL WITH B&B · CASE STUDY

CURRENTLY OFFERED

Riverscape

2710 River Road · New Hope, Pennsylvania · Offered at $9,995,000

At this price, the buyer may live anywhere.

A nearly $10 million contemporary home draws a small, discerning and geographically scattered audience. The marketing had to reach architecture-minded buyers well beyond Bucks County and give them a reason to make the trip.

Riverfront living also raises a natural question about flood risk. Rather than avoid it, the story needed to explain how the home was engineered—raised on steel above a concrete pedestal, with vents that let water pass safely beneath—so a potential objection became proof of exceptional design.

We positioned Riverscape as a work of architecture first, and a home second—then let the engineering speak.

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Architecture-led, press-driven, place-aware.

We built the narrative around the architect, the award and the engineering, giving editors and design-minded buyers a story worth sharing. That approach earned features in both the Philadelphia Business Journal and BucksCo.Today.

Because a buyer at this level is also choosing a region, we paired the architecture with place: an aerial film traces the parcel, highlights River Road, and maps the river towns, the Stockton Inn, Bucks County Playhouse, farm markets, New Hope-Solebury schools, Trenton rail, and the Newark and Philadelphia airports.

Every channel—ads, newsletter, social and press—carried the same message, so a buyer who first met Riverscape in a headline found the same story on the property page and in the film.

A riverfront story told at every scale

From national-style press to a two-minute aerial film, each element reinforced the same architectural narrative.

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