Making Your Home Stand Out in a Competitive Market: Trusting Your Real Estate Professional

Making Your Home Stand Out in a Competitive Market: Trusting Your Real Estate Professional

  • Caryn Black
  • 06/10/24

Making Your Home Stand Out in a Competitive Market: Trusting Your Real Estate Professional


In a market where multiple units in your development are up for sale, each seemingly a variation of the other, it becomes crucial to differentiate your property to attract potential buyers. Often, sellers choose their location, floor, and views based on personal preferences rather than market appeal. However, in a competitive environment, listening to your real estate professional can be the key to making your home stand out and securing a sale, especially in a buyer's market. Here’s why aligning with your agent’s expertise is essential and how it can transform your home-selling strategy.


The Commodity Dilemma

When your home is one among many similar units for sale, it tends to become a commodity. Buyers might view all the listings as interchangeable, focusing primarily on price rather than unique features. To avoid this, it’s essential to elevate your property beyond being just another option.

1. The Role of Staging:

  • Creating Emotional Appeal: Proper staging can make your home more inviting and allow buyers to envision themselves living there. According to the National Association of Realtors (NAR), 83% of buyers’ agents said that staging a home made it easier for a buyer to visualize the property as their future home​. This emotional connection can set your unit apart in a sea of similar listings.

  • Highlighting Unique Features: Even in a development where units are similar, your real estate professional can identify and emphasize unique aspects of your property, such as a particularly good view, higher-quality finishes, or unique upgrades that other units might lack.

2. Strategic Improvements:

  • Fresh Paint and Repairs: A fresh coat of neutral paint and minor repairs can make a significant difference. Zillow notes that homes with fresh paint can sell for up to $1,500 more​ or tens of thousands more depending on your price point.  Your agent can advise on the most appealing colors and necessary repairs to enhance your home’s marketability.

  • Depersonalization: Buyers need to see themselves in your home. Removing personal items and clutter allows them to focus on the space itself. This can be a critical step that your real estate professional will emphasize.

3. Pricing and Market Positioning:

  • Competitive Pricing: Pricing your home correctly is vital. Overpricing can lead to your home languishing on the market, while underpricing might leave money on the table. Real estate agents use comparative market analysis to determine the best price point, balancing attractiveness with value.

  • Understanding Market Trends: Your agent has insights into current market trends, buyer behaviors, and what other properties in your development are offering. This knowledge is invaluable for positioning your home effectively and competitively.

Case Study: B&B Luxury Properties’ Most Recent Successes

At B&B Luxury Properties, we recently encountered a scenario that perfectly illustrates the importance of strategic enhancements and professional advice. In a particular development, we currently have two end units listed for sale. Both back to serene woods and offer similar features, including the absence of noise from the main road. However, their similarities present a challenge: they risk being perceived as mere commodities. And, there are a total of 6 for sale in this development.   What upgrades and finishes you chose matter!! 

Successful Advice on Upgrades: A year ago, one of the units in this development, I was consulted on its build. Despite the owners' initial reluctance to finish the basement—arguing they would never use it—we advised them to complete it to ensure competitiveness. Understanding that buyers compare all units and prefer those with more upgrades, we emphasized that a finished basement could be a deciding factor in a tough market. The result? That unit sold in just one week, highlighting the power of strategic upgrades.

Example of Tailored Renovations: Another case involves a unique three-bedroom home, recently renovated by its owners, who are world-renowned interior designers. Despite their expertise, they consulted with us on their two-million-dollar renovation to ensure their choices would appeal to the broadest buyer base. Their collaboration with B&B Luxury Properties every step of the way led to the home selling at 98% of its asking price—$3.395 million out of $3.495 million—demonstrating the value of integrating market-savvy advice with aesthetic upgrades.  The home although very unique actually appraised for $1,500,000 yet with the power of our expert advice and strategic choices without compromising quality, we sold this house for $3.4 MILLION!! 

These examples underscore the transformative impact of listening to experienced real estate professionals who understand what buyers are looking for and how to position a property to stand out.

The Importance of Trusting Your Agent

1. Objective Perspective:

  • Emotional Detachment: Sellers often have emotional ties to their homes, making it difficult to view them objectively. A real estate professional provides a neutral perspective, focusing on what will make the property appealing to buyers rather than what the seller likes.

  • Experience and Expertise: With over 40 years of combined experience, the team at B&B Luxury Properties understands the nuances of the market. Their top agents can offer tailored advice on staging, pricing, and marketing strategies that align with current buyer preferences​ 

2. Professional Marketing:

  • Enhanced Visibility: B&B  will use professional marketing techniques, including high-quality photos, virtual tours, high end professional video and reels, and compelling listings, to make your property stand out. We know where and how to market your home to reach the widest and most relevant audience.  As esteemed members of both Who's Who is Luxury Real Estate and Ream-Global, no one gets your more exposure that B&B. 

  • Networking: Real estate agents have networks that can include potential buyers, other agents, and professionals who can further enhance your home’s appeal, such as stagers and photographers.  As a member of the Sotheby's network due to my NJ affilation with Prominent Properties Sotheby's; Elite Sport Network , and a host of other global networking connections, there is no other option that to list with the most exposure with B&B. 


At B&B Luxury Properties, we are committed to helping you navigate the complexities of selling your home in a competitive market. Trust in our experience and expertise to position your property effectively and make it stand out among similar listings. Contact us today to schedule a consultation and learn how we can help you achieve a successful sale. Separate yourself from the crowd by leveraging the professional insights and strategies we offer—because your first impression might just be your last chance to make an impact.

For personalized advice and to learn more about how to make your home stand out, visit B&B Luxury Properties or contact us directly. We’re here to guide you every step of the way in your home-selling journey

Making Your Home Stand Out in a Competitive Market: Trusting Your Real Estate Professional
Making Your Home Stand Out in a Competitive Market: Trusting Your Real Estate Professional

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We love what we do, and the greatest reward is feedback from clients expressing their gratitude about their experience while we were either selling their home, helping them purchase a new property or both. We want only success for our clients.